My most-favorite part of my medical campaign: the tri-fold brochure. I enjoyed executing this project and creating interesting compositions within each panel of the brochure. I still have some editing and fine-tuning to do before this gets added to my portfolio, but until then, here’s a sneak-peek. While sitting in the Dr.’s waiting room, I’d hope there wouldn’t be a hesitation to pick one of these up and take a look.
(see medical campaign proposal below for more information/details)
When this project was introduced, I was wracking my brain for medical conditions to base my project on; depression too cliché, breast cancer too pink, and imaginary ailments?, not my thing. As a designer, I could have taken depression and breast cancer, voided the cliché and pink and turned it into something new, but something else grabbed my attention: tinnitus. Maybe it was a fate on my shoulder, or the chronic ringing in my ear that convinced me, but it stuck. My mother and I both suffer from tinnitus/Meniere’s disease, so I figured something close to home would be a better design challenge; something relative enough to keep me motivated (what would I like the brochures to look like and say to me?).
After narrowing my medical condition down, I needed to figure out my demographic. Tinnitus isn’t a disease, but rather a symptom for further hearing-loss causes. Tinnitus is noised-induced, meaning it’s usually caused by a significant exposure to a loud noise either over time or at a moment in time. While researching more, I found it interesting that studies were showing in-ear headphones as one of the heavy-hitting culprits of the tinnitus condition, and musicians holding the ‘most-affected’ number. My generation is consumed in the isolation of our iPods, blasting music in our ears or out our car windows, and preferring to stand at the front of the stage where the main speakers reside rather than back by the bathrooms; I’ve capitalized on this decibel-downfall of my generation for the main audience of my design, hopefully creating an eye-catching, attention-holding trio of awareness ammunition.
My demographic was decided, and now I needed a design plan. I started looking through the gettyimages gallery, searching under the keywords “noise” and came upon quite a few vintage, black and white photographs. I loved the staging of each pose and composition, the thick, gritty contrast, and the potential humor that each provoked; I was instantly set on my imagery. I plan to create captions and cohesion with the selected photographs for each of my topics throughout my brochure; the (possible) title: SILENCE TINNITUS, following the topics: What is tinnitus? What causes tinnitus? How It Affects You, and Current Coping and Treatments (since, to date, there is no cure for tinnitus). With the selection of my imagery came the inquiry for color schemes; I was looking for something that would correlate with the vintage, black and white photographs but still be urban and refreshing enough to grab the attention of my peers. I understand that not everyone of my generation suffers from tinnitus, or knows what the heck it is, but with the growing isolation of our iPods and exposure to loud music, I might as well make them aware of a future condition.
With my design, I hope to raise awareness of the tinnitus condition, and ‘silence’ it by proposing current coping and treatments in an interesting and attention-getting design. This ‘coping’ will entail the swap from in-ear headphones to padded, exterior headphones; bringing foam earplugs to concerts, on the job site, etc.; and introducing natural remedies to cope with the condition.
this was our final project: to recreate a photograph or painting with our own photography. I decided to use Frida Kahlo’s painting The Two Fridas, and included my sister and I.
Reflective | evitcelfeR
Lots to post for the vanishing point/leading lines assignment! I enjoyed this one a lot; my work usually consists of elements of line and angles and hierarchy, so this was a fun adventure for me.
For my cropped-five-ways assignment, I used one of my attempted self-portrait shots (the original photo being the first I posted). I think most of them turned out pretty interesting, all with a slightly different focal point and mood.